![]() These disruptions are scalability, cost flexibility, and agility of cloud computing. ![]() This fundamental shift is triggering three major disruptions for broadcasters and media companies. The change involves a migration from traditional broadcasting models and media platforms toward digital distribution over the internet to a wide array of connected devices. Advances in technology and consumer behavior are driving a transformation in the way video content is delivered to consumers. However, a common trend across all the segments of media and broadcasting is the rising importance of video content delivered over the internet. It encompasses video and audio content distribution, publishing, film, music, and social media, among others. Media and broadcasting is a huge and diverse vertical. Media companies and broadcasters to hold the largest market size during the forecast period Hence, the growing smartphone and connected TV penetration is expected to fuel the cloud TV market growth across the globe. Many TV manufacturers provide the screen sharing option, which lets users sync content from their mobile phones with their TV sets. Customers can surf through popular services, such as Disney+ Hotstar, Zee5, SonyLIV, Voot, SunNxt, Netflix, Amazon Prime Video, Eros Now, Yupp TV, and Bloomberg Quint. However, to ensure rich and immersive digital entertainment experiences for new-age viewers, connected TV brands opt for OS that comes equipped with a built-in app store with all popular and licensed apps that can never go outdated on a television set. These TVs connect to wireless systems, making it easy to find something to watch. Connected TVs are rapidly evolving globally, with providers, broadcasters, and manufacturers such as STC, Orbit Showtime Network (OSN), and Samsung offering consumers increased access to content through smart devices. The growing internet penetration is increasing the number of smartphones, contributing to the overall cloud TV market growth. Entertainment apps have become the most penetrated app category among smartphone users after social networking, chatting, and eCommerce apps. The increasing inception of video streaming platforms, such as Netflix, Hotstar, and Amazon Prime, coupled with the growing internet penetration, is responsible for the rising smartphone penetration, leading to the growth of digital video consumption and digital video consumption. Mobile phones and connected TVs segment to grow at the highest CAGR during the forecast period It offers features such as live TV, video-on-demand, and web surfing. Cloud TV is delivered over end-users’ handheld devices, such as smartphones, tablets, and connected TVs, through a wireless connection over the internet. The cloud TV platform is used to deliver audio, video, rich media, and other media content over the internet.
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